US Bank launches pay day loan substitute for cash-strapped customers

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Most of us have actually unforeseen costs. But also for the countless of us that are residing paycheck to paycheck, those unforeseen costs are difficult — if not impossible — to pay for.

This week, U.S. Bancorp established an option that is new offer its clients an easy method away from this kind of bind: Simple Loan, which allows the bank’s checking account clients borrow between $100 and $1,000.

The first of the small-dollar credit choice by a big bank could express a difference in banking institutions getting back in a company they backed away from years back. For customers, it might suggest another solution for their cash-flow plights.