Muzmatch: the app that is dating the way in which Muslims find love

Shahzad Younas’s Muslim app that is dating 15,000 partners meet to get hitched. He informs Amelia Heathman about contemporary love

The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, founder and CEO associated with the Muslim matching software Muzmatch. “It’s a phrase that is generalised it strikes the nail in the mind. If I’m fulfilling a lady, we’re both reasoning, is this individual wedding product?”

Muzmatch is frequently dubbed the Muslim Tinder but Younas just isn’t therefore pleased with the contrast. It makes use of some typical structures that are dating-app such as for example swipes and likes, but rather of targeting casual hook-ups it’s all about assisting Muslims find anyone to marry.

Numerous Muslims are required to marry young also to somebody of this exact same faith. Choices consist of dealing with a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to locate a partner that is appropriate. Therefore it ended up being back 2014, after hearing their buddies swap tales about dating battles, he made a decision to produce an application that could make the dating process more “halal” — acceptable in religious legislation.

Younas quit their task as a good investment banker and invested 6 months working 18-hour times to produce Muzmatch inside the bed room. 6 months after starting, the software had produced its very very first wedding.

“A few got in contact to express ‘thank you, we got hitched due to your app’. I became like, OK, that is real,” he said. The outcomes talk on their own: Muzmatch has several . 5 million users plus some 15,000 partners have hitched after fulfilling onto it.

It produced title for it self away from Muslim community because of an advertising campaign that went regarding the Tube a year ago featuring Lionel Richie singing: “Halal, can it be me you’re trying to find?” In terms of rivals, the application ranks greater for downloads as compared to other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), based on analytics business App Annie, so it’s no wonder the major relationship organizations attended knocking.

Younas won’t mention who, but states he has turned them straight straight down everytime. “We’re on an objective to change how Muslims across the world think of marriage, and obtain married.”

Plenty of work goes in making sure Muzmatch is really a safe room for Muslims to talk and satisfy on the web. In 2016, the working platform introduced selfie verification to make sure everybody else regarding the application is whom they state they truly are. The organization possesses group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone be there in conversations from the application, such as for instance a member of the family, as per an Islamic principle that whenever unmarried women and men chat a party that is third be there. Users may also guarantee they’ve no profile picture on the account or details such as for instance their name that is full they could be as personal online as you possibly can. “It’s about comprehending that Muslims are incredibly diverse and now we don’t like to force individuals down a specific road. You want to function as the space that is safe provide top-level privacy to your users,” says Younas.

Security is vital for any other reasons. “We get lots of EDL kinds and Right-wing individuals offering that you great deal of abuse — putting up Bin Laden images and all sorts of that style of stuff,” says Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means.” In the upside, Muzmatch comes with non-Muslims registering since they are interested in the faith, such the man that is 50-plus changed into Islam after fulfilling some body in the software. “The individual tales can be pressing. We’re wanting to tread that type of being available but equally being faithful to our community. It’s a line that is tricky walk down but We think we’ve nailed it.”

Therefore what’s next? The start-up has accomplished profitability because of its premium paid-for tier however the stage that is next to keep to enhance the software as well as its features, and expand the group and its particular reach. “Purely on a figures foundation, one-fifth around the globe is Muslim,” claims Younas. “On top of this, we estimate there remain 400 million Muslims that are solitary and qualified. We examine that, and we’ve not really produced dent.”

To aid Muzmatch with its objective, the start-up has now announced the close of a huge show A money round for $7m. Investors included respected Silicon Valley-based accelerator Y Combinator – Younas participated when you look at the programme back 2017 – also as Luxor Capital.

“Shahzad has plainly made a thing that individuals want,” states Tim Brady, someone at Y Combinator. “He is really a resourceful creator whom happens to be hearing their users plus in the procedure has continued to develop an excellent solution for the Muslim community, in a fashion that conventional businesses have actually neglected to do.”

Beyond bringing individuals together, Younas additionally would like to alter attitudes into the Muslim world making sure that marriage is approached in a contemporary method. “My vision is the fact that whenever Muslims across the world think of engaged and getting married Muzmatch comes to mind — plus it is like an evident, non-taboo action to take,” he states. “I always think Muslims are five years behind the conventional, particularly when it comes down to technology. Now it is time to allow them to get caught up.”